How we collect, use, and protect your personal information
We collect personal information that you provide to us when using our services. This includes:
Your information supports our core operations and is used to:
We do not sell your data. We only share your information when necessary with:
We take the security of your personal information seriously. We employ:
Our website uses cookies and similar technologies. In accordance with South Africa's Protection of Personal Information Act (POPIA) and the Electronic Communications and Transactions Act (ECTA), we obtain your consent before setting advertising cookies.
These do not require consent and are necessary for the website to function:
We use Google Analytics 4 (GA4) and Google Tag Manager (GTM) to understand how visitors use our website. These tools collect:
Analytics data is aggregated and does not identify you personally.
When you consent to advertising cookies, we use:
If you have been a customer of Easy Services Group, we may share a limited set of your contact details with Google so that Google can match you against your existing Google account for advertising purposes. This is called Customer Match and is used to:
The fields we share are: email address, phone number, first name, last name, country, and postal code. These are transmitted to Google over an encrypted (TLS) connection and are cryptographically hashed (SHA-256) before Google stores them, so the values cannot be reversed back into your personal details. Google uses the hashed values only to look for a match against existing Google accounts and discards any unmatched data.
Lawful basis under POPIA: Section 11(1)(f) — processing is necessary for the legitimate interests of the responsible party (Easy Services Group), specifically to reduce wasted advertising spend and to communicate relevant offers to existing customers. We have weighed this against your right to privacy and consider the impact minimal because the data is hashed, the processing is limited to ad matching, and you can opt out at any time.
How to opt out:
We only share details of customers (people who have purchased a service from us). We do not share details of enquiries that did not convert, and we never share document contents, ID numbers, or payment details with Google.
When you first visit our website, a banner asks you to accept or decline advertising cookies. You can change your preference at any time by:
If you choose "Essential Only", Google Ads conversion tracking and remarketing will not activate. Basic analytics will still run to help us maintain the website.
Your data may be transferred to and processed in South Africa or other countries as necessary for service delivery. All transfers are conducted under lawful and secure conditions in compliance with applicable data protection regulations.
Under the Protection of Personal Information Act (POPIA), you have the right to:
To exercise any of these rights, please contact us at sales@easyservicesgroup.co.za.
We retain your personal data for as long as necessary to:
Attribution data (gclid, UTM parameters) is retained for up to 90 days to measure advertising effectiveness. After this period, the data is automatically deleted from your browser.
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Last updated: May 2026